tree on house

Is this your situation? If so, we can help and our estimate and consultation is absolutely FREE! Please contact us for fast removal and clean up! We’ll bring the proper equipment and skilled Arborist to your home or business quickly! In most cases your tree will be removed within 24 hours and usually we’ll arrive within an hour or two.

We specialize in Hazardous Tree Removals but we also specialize in tree preservation! If anyone can save your storm damaged tree, we can!

We also offer hazardous tree and pre-construction tree evaluations for homeowners who want to put in place a plan to avoid future property damage and also to save as many shade trees as possible.

See our how to identify a hazardous tree section for picture illustrations of typical hazard signs that the average homeowner can easily recognize. If you see any of these problems please contact us and we will tell you if your tree can be saved or if your tree needs to be removed. We usually can save way more trees than we have to remove.


Urban Forestry is a local family owned tree service that proudly serves Roanoke, Salem, Vinton, Botetourt, Smith Mountain Lake and the entire surrounding area. Urban Forestry, Inc. was established in January 2002.

We take pride in providing local residents and businesses with a high quality service with very competitive prices. We strive on keeping our customers satisfied throughout the community. We work hard to keep our BBB ratings as high as possible by always performing good quality work, treating our customers fairly and completing our tree work projects in a timely and professional manner. We have several Arborists including one ISA Certified Arborist. We carry all the necessary insurance coverage’s including Workman’s compensation and General Liability insurance so that our customers, their properties and their neighbor’s properties are never at risk.

Click here to see ten reasons to use our EMERGENCY tree service.

Most of our customers are repeat customers and the majority of our new customers are referrals from our repeat customers. Due to our customer referrals we spend very little on advertising so we can pass these savings on to you, our customers. I would like to take the time to thank all the people and businesses that have supported our business and family over the last eight years. My name is Ray Etter. I’m the founder and owner of Urban Forestry, Inc. have been an Arborist for thirty years! I love what I do and each day I wake up early and look forward to meeting new people and spending time with them walking their properties and evaluating their trees. I never dread a single day, a single call, a single estimate or consultation. I always look forward to your call. Being an Arborist and consultant is my life.

I’m here to serve you whenever you need help or advice! I don’t charge for estimates, consultation or advice. I never have charged for these services and I never will. Feel free to contact me or one of my associates anytime you need advice and be assured you won’t be charged. Thank you so much for your trust and support!

Ten reasons to use our EMERGENCY tree service!

  1. Fast - same day service. (In most cases)
  2. FREE estimates and consultation!
  3. No hassle, FREE insurance claim assistance! No charge for us to work directly with your insurance company and your insurance adjuster!
  4. In most cases, you will never pay more than your deductible.
  5. ISA - Certified Arborist: Eric T. Riggs (MA-5053A) and other highly skilled arborist and ground men are ready to assist you immediately.
  6. We have modern equipment: Bucket trucks, Crane, Articulating Loader and much, much more.
  7. We are fully insured with Workman’s Compensation and General Liability Insurance.
  8. We are fully accredited with the Better Business Bureau.
  9. We are a local service.
  10. We have many local satisfied customers and many of them are used as references.

We’re not just a tree maintenance and removal service.

  1. We also have a nursery where we sell trees and shrubbery directly to our customers.
  2. We also plant trees and shrubbery. We specialize in privacy borders and have picture references.
  3. We sell high quality landscape mulches at extremely competitive prices, and deliver.
  4. We sell top soil. Delivered on medium to small dump trucks or you may pick up yourself.
  5. We sell compost for gardens, house plants and other uses.
  6. We sell split or bulk firewood (Oak, hickory, locust, cherry and other hardwoods).
  7. We offer delivery on all plants or products or you can pick up Monday through Saturday 7:00AM to 6:00PM.

visa logo mastercard logo
We gladly accept Visa and Mastercard.
Payment plans also available.